COMMunicationS STRATEGY COURSES

The Behaviour Change Course

In order to support populations to better manage their own health and wellbeing, we need to have a sound understanding of what is meant by behaviour change and how it can be achieved. This one-day course recognises that individual actions rarely occur as the result of rational decision making, and instead shows how a complex web of social and personal drivers come together to result in actions. Using a mix of case material and academic insight, this course provides participants with a practical understanding of behaviour change and solid tools to support change.

You will cover:

WHAT IS BEHAVIOUR CHANGE IN A HEALTH CONTEXT? 
  • Prevention and risk reduction – the big picture
  • Facilitating self management in health
  • Making interventions – what actually works? 
WHAT DETERMINES BEHAVIOUR
  • Social context
  • Personal psychology
  • The change model
PUSHES AND PULLS – BEHAVIOUR CHANGE MECHANISMS
  • The motivation myth
  • Small habits for big changes
  • Long and short term goal setting
  • Influencers and peers
  • Leveraging personality traits
  • Creating lasting change
COMMUNICATING FOR BEHAVIOUR CHANGE
  • Audience segmentation
  • Barriers to uptake
  • Messaging
  • Timing
  • Emotional curve and journey
  • Case studies and influences
  • Measuring impact
ACTION PLANNING AND EVALUATION

Tillie Harris Associates Ltd
is a registered company
in England and Wales.
Company No: 09475032

+44 (0)79 8948 7107

tillie@tillieharris.com