COMMunicationS STRATEGY COURSES

The Brand Strategy Course

This course is designed to support any organisation to move towards a branded identity. First, the group will identify the key questions they need to investigate in order to develop a brand strategy, then they will create a clear road-map that guides them from research and strategy through to development and delivery.  By the end of the day participants will feel confident they understand what constitutes a successful brand and sure of the steps they need to take to achieve this.

You will cover:

The qualities of successful branding
  • A powerful and defined identity
  • Relatability
  • Originality
  • Leadership
  • Emotional draw
  • Consistency
  • Reach
Investigation
  • Managing internal stakeholders
  • Working with audience groups
  • Overcoming barriers to understanding
  • Partners, competitors and the broader context
Strategy
  • Drawing on business strategy
  • Clarifying brand goals
  • Identifying brand barriers
  • Developing a mission or positioning statement
  • Distilling values
Building a brand package
  • Naming and taglines
  • Narrative
  • Messaging
  • Tone of Voice
Visual Identity
  • Reflecting values visually
  • Commissioning creative content
  • The dos and don’ts of working with a graphic designer
  • Managing the process
Engagement
  • Brand expression
  • Consistency
  • Multichannel communications
  • Action planning and evaluation

Tillie Harris Associates Ltd
is a registered company
in England and Wales.
Company No: 09475032

+44 (0)79 8948 7107

tillie@tillieharris.com