writing COURSES
 

The Case Study Course

Sharing the stories of patients, professionals and end-users is a persuasive and powerful way to attract interest and get your message across. Strong case material provides relatable accounts of the human impact your organisation achieves. They can provide peer-to-peer messaging, demonstrate achievement and also add ‘heart’ to more intellectual arguments. They are an essential part of a persuasive communicator’s toolkit.

You will cover:

THE DIFFERENT TYPES OF CASE MATERIAL AND WHEN TO USE THEM 
  • Demonstrating impact
  • Messaging
  • Peer-to-peer encouragement
  • Sharing best practice
  • Making a case
SOURCING AND SUPPORTING INTERVIEWEES
  • An organisation-wide approach
  • Ethical issues
  • Best practice
INTERVIEWING SKILLS
  • Objectives
  • Getting the most out of interviewees
  • Developing interview questions
  • Interview exercise with feedback
WRITING CASE STUDIES 
  • Case study write-up
  • Editing exercise
CASE STUDY VIDEO – A STEP BY STEP GUIDE 
  • Concept
  • Story arch
  • Storyboard and script
  • Creative brief
  • Interviewing
  • Guiding the editing process
ACTION PLANNING AND EVALUATION

Tillie Harris Associates Ltd
is a registered company
in England and Wales.
Company No: 09475032

+44 (0)79 8948 7107

tillie@tillieharris.com