The Copywriting Course

Understanding your target audience and the messages that will reach them is the first step to writing clear and persuasive copy. This one-day course helps you understand the psychology of the reader and what they need to hear from you to take your message on board and follow your call to action. By the end of the day you will be able to plan and write crisp, clear copy that expresses your brand values, persuades your audience and creates measurable results.

You will cover:

  • What is copywriting?
  • The 5 fundamentals of good copy
  • Brand alignment
  • Understanding and engaging specific audiences
  • Motivating and persuading
  • Overcoming objections and reader’s prejudice
  • Leveraging the benefit to readers 
  • Giving and getting a good brief
  • Clarifying and crafting a clear message
  • Elements of copy


  • Writing headlines and subheadings that pull the reader in
  • Writing compelling body copy that leads to action or conversion
  • Using testimonials and case studies
  • Creating the call to action
  • Memorable copy – wordplay that creates ‘a smile in the mind’
  • Digital copywriting – increasing open rates and upping conversion
  • Individual action plans for each participant


Tillie Harris Associates Ltd
is a registered company
in England and Wales.
Company No: 09475032

+44 (0)79 8948 7107