COMMunicationS STRATEGY COURSES

The Creating a Campaign Course

Whether you need to develop an overarching communications strategy for your entire organisation, or create short-term, single message campaigns, this course will give you what you need to strategise, develop and implement high quality campaigns that meet your aims and achieve measurable results.

You will cover:

A BUSINESS-BASED APPROACH
  • Your organisation’s business plan and how to support it
  • Your organisation’s brand and how to represent it
  • Planning a campaign that supports organisational aims
  • Your campaign aims and objectives
THINKING STRATEGICALLY
  • Understanding your target audiences and their barriers
  • Three phases of research
  • Mapping context
  • Clarifying objectives and outcomes
PLANNING YOUR PROJECT
  • Effectively managing stakeholders
  • Internal communications
  • Scheduling and the briefing process
  • Managing feedback and internal deadlines
YOUR CAMPAIGN TOOLKIT:
  • Values
  • Narrative
  • Message
  • Call to action
  • The campaign arc
  • Channels and platforms
  • Ongoing evaluation
 PRESENTING YOUR STRATEGY
  • Creating the document
  • Presenting the document
  • Getting buy-in
  • Moving into production
ACTION PLANNING AND EVALUATION

Tillie Harris Associates Ltd
is a registered company
in England and Wales.
Company No: 09475032

+44 (0)79 8948 7107

tillie@tillieharris.com