COMMunicationS STRATEGY COURSES

The Public Engagement Course

The public are the most important stakeholders in many of the services provided by the NHS, Local Authorities and charities.  If communities are supported to participate in the resources designed for them and the decisions that affect their lives, services will be improved and the public confidence is increased.

You will cover:

  • What is public engagement, why do you need to do it?
  • Who are your public? Defining, segmenting and targeting your audiences
  • Barriers to engagement and how to overcome them
COMMUNICATION
  • Stakeholder-specific communication
  • Two-way communication
  • Transparency and openness
  • Expressing a clear vision
 THE LEVELS OF ENGAGEMENT
  • Devolving
  • Collaborating
  • Involving
  • Consulting
  • Informing
MEANINGFUL PARTICIPATION IN:
  • Agenda setting
  • Decision making
  • Policy forming
  • Priority setting
  • Developing campaigns and resources
BUILDING GENUINE RELATIONSHIPS
  • Recruiting participants
  • Organising boards, advisory groups and events
  • Manage single-issues advocates
  • Resolve conflict more effectively
  • Gathering insight and presenting to colleagues 
ACTION PLANNING AND EVALUATION

Tillie Harris Associates Ltd
is a registered company
in England and Wales.
Company No: 09475032

+44 (0)79 8948 7107

tillie@tillieharris.com